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The next time you go to a professional firework display, see if you can count the number of different patterns in the sky. You might not know the names, but you’ll probably witness common formations including peonies, Roman candles, crossettes and waterfalls. You...

It’s a tradition we take for granted: fireworks add glitz and excitement to any occasion, from celebrating a wedding to welcoming in another New Year. But have you ever wondered when the firework was invented, or how it has evolved over the years? Let’s take a look at...

Your customers may not consciously be aware, but visual merchandising – the design of window displays, store layouts, signage and shelving – can play a large part in their decision to commit to a sale. Find out how variations in our shopping environment can affect our...

Event planning can be glamorous; it’s exciting to organise the entertainment, choose the catering and even, sometimes, liaise with celebrities. But for every occasion you organise, there’s a more mundane side to the planning process that can’t be overlooked. We’re...

If you’ve been keeping an eye on marketing trends in the past few years, you might have heard of experiential marketing. Let’s take a look at the benefits, check out a big-brand example, and explore how you can make it work for you. Building relationships through...

Corporate entertainment can be tricky to get right; there’s always the worry that your jaded corporate clients may become uninterested throughout the evening because they’ve seen it all before. If you’re planning a party to wow your clients, or a corporate...

We deal with a lot of logistically complicated events here at Entertainment Effects – events that ideally require weeks of detailed and intricate planning. But we know that sometimes, for whatever reason, you need us to pull off an impressive special effect for your...

Have you ever wondered what it’s like to be a special effects co-ordinator for Entertainment Effects? If you’re considering a career in special effects or you’re just nosy to find out what our team get up to all day, take a peek into the diary of Entertainment Effects...

Special effects in TV and film have come a long way since the dawn of the first moving pictures, back in the 19th century. What they all have in common is a determination to convey the incredible, using ingenious techniques to portray all manner of awe-inspiring...