TOM FORD – SELFRIDGES SHOP WINDOW – OXFORD STREET
Tom Ford were launching a range of fragranced shower products and they wanted to create an eye catching window display in Selfridges, Oxford Street.
The client wanted to have a moving water element in the display to attract the attention of passers by. We suggested a Rain Curtain but they felt that the large flow of water might distort the view of the products and imagery behind. Bubble tubes were also considered but the tubes couldn’t provide a seamless wall as their bases are wider than the tubes meaning there are gaps between the tubes.
We had to go back to the drawing board and look for an alternative option which is where we devised the Bubble Walls. We spoke with the Fabricators who built our Bubble Tubes and designed a new product. It was made from two acrylic sheets, glued together so that it was water tight with a small void in the middle which could be filled with water. Then a small air pump positioned in the base would pump air into the water chamber, producing bubble which would slowly rise through the wall until the reached the top.
We manufactured 10 Bubble Walls, each measuring 1m wide by 2m tall. The walls were designed so that they could be positioned flush right next to each other to make a continuous seamless feature. We added some LED lighting to enhance the visibility of the water and installed it in Selfridges window.
It looked fantastic and thousands of passers by would stop to admire or take pictures of the feature and draw attention to the Tom Ford brand.