MAGPIE STUDIOS

CONEFFIT BURST

THE BRIEF

A new client called us and explained that they were relaunching their website and wanted an impactful Boomerang image to include on their employee page. They had their own vision which involved the team being surrounded by balloons in one shot and then confetti bursting out of all the balloons in the second shot.

WE SUPPLIED:

CHALLENGE

We’d seen similar effects achieved online, so we were sure it was possible. Our team had never done it before, so we set aside some time for testing before we committed to the project.

We thought we could use the ignitors from our fireworks and pyrotechnics to remotely burst the balloons – this would enable them to all burst at exactly the same time. It sounded pretty straightforward but our early tests had varying results. The balloons didn’t always burst – sometimes they exploded and distributed the confetti perfectly, other times the confetti fell straight down rather than in a 360-degree dispersion.Β 

SOLUTION

We discovered that the inflation pressure of the balloon was critical to success, as was the specific location that the ignitor was attached to the balloon. We had to ensure that all the balloons exploded, as one un-burst balloon would ruin the picture.Β 

We bought a truss structure to enable us to suspend the balloons around the employees, using the ignitor cables like strings to tie around the balloons.

RESULT

The result was exactly what the client had envisaged – two separate shots for the website showing the creativity of the team.

The ignitor cables were airbrushed out of the image afterwards by the photographer, so the initial shot showed the team looking very serious surrounded by floating black balls. The second shot was a mass explosion of colour and showed the team smiling and laughing. See for yourselves below!

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