CASE STUDY

Bespoke Water Special Effect for Adidas Predator Launch

The launch event took place in Manchester with players from both the red and blue side of the City coming together to test the latest innovation in football boots.

The marketing event contained different interactive challenges which tested five different skills, alongside the advantages of the boot’s five different rubber and memory foam zones. Manchester United players Nani and Tom Cleverley and Manchester City striker Edin Dzeko took on a series of skill challenges as they put the new Adidas Predator Lethal Zones boot through its paces.

The new boot is based on the idea of tailoring specific areas of the boot to allow the player to use each part of the Predator most effectively. The five parts – or Lethal Zones – focus on Pass, Dribble, Sweet Spot, Drive and First Touch. The players took turns to see who could complete the challenge in the shortest period of time.

CHALLENGE

Entertainment Effects developed the Dribble Challenge by building an indoor fountain which contained several vertical coloured jets of water, creating a course which the players had to dribble through.

SOLUTION

A large tank was built and covered with a grated steel deck before being covered in AstroTurf. The jets were then fired through small holes in the deck and illuminated with individual lights positioned directly under the jets.

RESULTS

Our Bespoke Water Special Effect created a tight and twisting obstacle for the players, who were more than up to the task of guiding the ball through seamlessly. The football challenge provided an opportunity for them to show off both their skills and close control, aided by the excellent Predator Boot.

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